The Dan Sfera Minute: Being The Face Of Your Brand: Episode 10

Trying to build a brand for your organization?  It is very important for the company to have a public facing personna, preferably the company owner or CEO or some other person in a leadership role.  It could be very tempting to outsource this role, but your audience will know the difference between an authentic face of the company and an outsourced face.  

Dan Sfera