The Dan Sfera Minute: Sales vs Branding and Where Most Go Wrong: Content Marketing Ep.7

Sales and Branding are very much tied together at the hip, but at the end of the day, should be treated completely differently.  Most marketers go wrong when they create content that attempts to generate sales.  What these same people should be doing is building trust (and an audience) and gradually selling to them over time.  

Dan Sfera