Sales and Branding are very much tied together at the hip, but at the end of the day, should be treated completely differently. Most marketers go wrong when they create content that attempts to generate sales. What these same people should be doing is building trust (and an audience) and gradually selling to them over time.
LinkedIn is trying to emulate Facebook's algorithm adjustment strategy in order to increase user engagement on the platform. Currently, they are favoring videos uploaded natively to the platform. In this episode I discuss LinkedIn video.
It doesn't take very much additional effort to create a video for youtube, rip the audio from it and repurpose it for a podcast. Furthermore, it just takes a little more effort but still rather easy to convert that video into a 500 word blog post. Repurposing your content is one of the scalable ways to be everywhere.
Twitter has seemingly been around forever and it is very easy to use it as a push platform, but the real value comes in interacting with others, discovering new influencers in your field of interest, and providing value for the micro communities active on there.
One of my favorite books of all time is the 22 Immutable Laws of Marketing. Chapter 2 is called the Law of Category and is quite a simple concept: if you cannot be first or best in a category (in this case for content creation), you should create your own category by getting more specific.
The interviewing content strategy works great in any industry but I know from first hand experience that it works especially well in the Life Sciences industry.
In this video I discuss why you should be doing a webinar at least once per month in order to grow your email list and repurpose your content for other platforms such as YouTube, podcasts, and written articles.