The Dan Sfera Minute: Being The Face Of Your Brand: Episode 10

Trying to build a brand for your organization?  It is very important for the company to have a public facing personna, preferably the company owner or CEO or some other person in a leadership role.  It could be very tempting to outsource this role, but your audience will know the difference between an authentic face of the company and an outsourced face.  

Dan Sfera
The Dan Sfera Minute: The Law Of Category: Content Marketing Ep.3

One of my favorite books of all time is the 22 Immutable Laws of Marketing.  Chapter 2 is called the Law of Category and is quite a simple concept: if you cannot be first or best in a category (in this case for content creation), you should create your own category by getting more specific.  

Dan Sfera